Tuesday, March 08, 2011

Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment.

You can register here. Details below:

Friday, March 11, 2011
10:00AM PST / 1:00PM EST

There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business. Instead, Focus Expert David Raab will dive deeper to tell you the “how,” the “who,” the “when” and whether you are ready to automate your marketing in the first place. David will cover a number of factors to consider to know before you buy, including:

• The non-technology factors you must have in place to be successful
• Why your lead management program should drive your implementation
• How to organize the marketing department for success

f you’re interested but can’t attend the live event, register today and we will send you a link to the on-demand archive when available.

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