Marketo yesterday released Winning the Marketing Measurement Marathon, a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer, which adds advanced reporting to their Revenue Cycle Analytics line. (See my August 3 post for more details on Revenue Cycle Analytics.)
I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Please join us.
Wednesday, September 22, 2010
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