Monday, January 23, 2017

#FlipMyFunnel Launches Account Based Marketing University

Not the ABMU mascot
It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss.

One of the lessons learned during the growth of marketing automation was how important it is to get marketers trained in new techniques. The ABM community addressed this early with thought leadership from the ABM Consortium and now more extensively with the ABM University, a project launched earlier this month by the high-energy folks at #FlipMyFunnel.

ABMU offers 250 online lessons taught by more than 40 thought leaders, including Yours Truly (although in fact I haven’t done anything yet). There will be tests and a certificate of completion. Introductory price for the course is $500, planned to go up to $1,000. (Don’t be confused by the Sign Up for Free button on the Web page. They’re trying to get rid of it. !#$@#$ martech.)

Professors of #ABMU include:
Craig Rosenberg, Co-founder and Chief Analyst at Topo, Inc.
Christopher Long, Director of Marketing Operations at WP Engine
Maria Pergolino, SVP of Marketing, Global Marketing at Apttus
Matt Senatore, Service Director, Account-Based Marketing at SiriusDecisions
Koka Sexton, Founder at Social Selling Labs
Julia Stead, Director of Demand Generation at Invoca
Justin Gray, CEO at LeadMD, Inc.
Matt Heinz, President at Heinz Marketing
David Raab, Owner at Raab Associates
Tyler Lessard, CMO at Vidyard
Jill Rowley, Queen of #SocialSelling
Lincoln Murphy, Growth Architect at Sixteen Ventures

So far there is no ABMU fight song or mascot, although I have pointed out to them that Aardvark costumes are widely available at reasonable prices.

1 comment:

Phoebe Tran said...

The entry fee to ABMU seems pretty steep especially when compared to the plethora of free resources. What makes ABMU's content significantly better than any of the other free ABM resources available on the Internet?