Saturday, November 19, 2011

Marketing Automation Vendor Selection: Summing Up

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane  (replay available here).  I’ve summarized them in three commandments.

  • Remember the Future. The paradox is intentional: you can’t remember the future because it hasn’t happened.  This uncertainty itself is what you need to remember.  I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support.
Believe it or not, there’s much more to be said on this topic. You’ll find a helpful (and free) vendor selection workbook in the Resources section of the Raab Guide site. I’m also working on four more workbooks on specific aspects of vendor selection, which should all be published over the next month or so. So stay tuned and good luck.


C-Pipes said...

Does this recording still exist? The form does not direct me to the recording after you captured my information.

David Raab said...

I think you'll get an email with the download info. Let me know if not.