Monday, October 27, 2008
Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site http://www.raabguide.com/. This one was much easier to write because I was able to draw on the six-task framework established in the first of the trio, "Introduction to Demand Generation Systems". It's all good stuff, in my humble and unbiased opinion. Do take a look.
While writing the new paper I slightly revised the scope diagram I published last week. The new one is below. Changes are subtle--a two-headed arrow and showing some slight overlap between demand generation and sales automation.