More Mobile Campaign Management Systems

It turns out the world of mobile marketing systems is further developed than I thought. (Either that, or these people are really good at putting up impressive Web sites.) A bit more research turned up a number of vendors who appear to have reasonably sophisticated mobile marketing systems. Those that seem worth noting include: MOVO, Flytxt, Kodime, MessageBuzz, Velti, Wire2Air, and Knotice. These are in addition to the firms I mentioned yesterday: Enpocket, Ad Infuse and Waterfall Mobile.

It’s hard to tell which of these are sold as software and which are platforms used in-house by mobile marketing agencies. I suspect most fall into the latter category. And, of course, without examining them closely you never know what’s real. But at a minimum we can say that several companies who understand what it takes to build a decent marketing system have applied their knowledge to mobile marketing.

So far, it seems most of these companies are mobile marketing specialists. Knotice stands out as an exception, claiming to integrate “email, web, mobile and emerging interactive TV platforms.”

Mobile is outside my current range of activities, so I don’t know how much more time I’ll be spending on the topic. But I’m glad I took a little peek—it’s interesting to see what’s going on out there.