Friday, November 14, 2025

Let's Debate CDP Functions, Not Definitions

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What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP user...
Sunday, November 02, 2025

Why Agentic Campaigns Are Not The Future of Marketing

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My last post , presenting ChatGPT’s description of AI-based marketing, generated thought-provoking comments on LinkedIn . Key insights inclu...
Thursday, October 30, 2025

What would an AI-native marketing process look like? ChatGPT's answer is better than I expected

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If you look at recent vendor announcements, it seems that the cutting edge in applying AI to marketing is 'end to end' campaign gene...
Sunday, October 26, 2025

How Will GenAI Change the Consulting Industry?

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Reports on the threat that generative AI poses to knowledge workers usually focus what might be called “structured creativity”: tasks like ...
Saturday, August 23, 2025

Taking Advantage of AI Search

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The past few weeks has seen a flurry – more of a blizzard, really – of announcements from Search Engine Optimization companies that have add...
Wednesday, June 18, 2025

CDP Relay42 Bought by Supermetrics: The Embedded CDP Trend Continues

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After a flurry of CDP acquisitions in January, things had been quiet on that front – until this morning, when we learned that Relay42 is bei...
Saturday, May 24, 2025

Mapping AI-Based Martech Using the STIB Innovation Diffusion Model

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TL;DR: This post fleshes out the STIB model of innovation diffusion, tests it by classifying recent customer management product an...