Wednesday, February 17, 2021

Is Peak Martech Approaching At Last?

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Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change...
Wednesday, January 27, 2021

Lego Blocks, Pickup Trucks, and Why Bloomreach Bought Exponea

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Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach . The deal almost exactly parallel...
Sunday, January 03, 2021

Software Has Stopped Eating the World

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This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world . He may have been right at...
Sunday, December 13, 2020

MarTech Plot Lines for 2021

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“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The CDP Institut...
Wednesday, November 11, 2020

Trust-Hub Maps Company Data for Privacy and Other Uses

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Marketers care about privacy management primarily as it relates to customer data, but privacy management overlaps with a broader category of...
Sunday, October 11, 2020

Twilio Buys CDP Segment for $3.2 Billion

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Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. (The...
Friday, September 25, 2020

Software Review: Skypoint Cloud Combines CDP and Privacy Management

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There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both ass...
Sunday, September 13, 2020

Software Review: Osano Manages Cookie Consent and Access Requests

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The next stop on our privacy software tour is Osano , which bills itself as “the only privacy platform you’ll ever need”.  That's a bit ...
Sunday, September 06, 2020

When CDPs Fail: Insights from the CDP Institute Survey

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We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all t...
Thursday, August 27, 2020

Software Review: BigID for Privacy Data Discovery

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Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA n...