Thursday, October 29, 2015

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

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When I first described Customer Data Platforms two and half years ago,  all the vendors offered an application such as predictive analytics...
Friday, October 23, 2015

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

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I split my time this week between two conferences, Sailthru LIFT and Marketing Profs B2B Forum .  Both were well attended, well produced,...

Teradata Adds a Data Management Platform To Its Marketing Cloud...Who Will Be Next?

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Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-...
Thursday, October 15, 2015

EverString Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

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EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive mar...
Tuesday, October 06, 2015

Marketers Are Struggling to Keep Up With Customer Expectations: Here's Proof

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How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-chan...
Tuesday, September 29, 2015

How Many Ads Do You See Each Day? Fewer Than It Seems (I Think)

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My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses not...
Thursday, September 10, 2015

Data Plus MarTech: HubSpot and Demandbase Join the Race

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There were two industry announcements this week that were unexpectedly related. The first was HubSpot ’s announcement yesterday that its...
Thursday, August 27, 2015

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

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Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn .  It's an interesting piece of n...
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Friday, August 21, 2015

Landscape of MarTech Vendor Directories

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I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usu...
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Sunday, August 16, 2015

New Paper -- Which Social Media Marketing Methods Are Best For You?

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I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb.   Perhaps I sh...
Saturday, August 08, 2015

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

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Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers ...
Friday, July 31, 2015

VEST Report: Competition in B2B Marketing Automation Isn't About Features

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Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline o...
Thursday, July 23, 2015

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

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Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here ...
Friday, July 17, 2015

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

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Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference bet...
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Tuesday, July 07, 2015

Does Future Marketing Technology Require Perfect Data?

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I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five ye...
Wednesday, July 01, 2015

Marketing Beyond MadTech: What Happens When The Robots Take Over?

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I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers...