Friday, January 31, 2014

More New Systems Challenge the Marketing Automation Status Quo

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Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering...
2 comments:
Wednesday, January 22, 2014

Next-Generation Marketing Automation Systems Target Small Business

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I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with establish...
Monday, January 13, 2014

Understanding Relationships Within the Marketing Technology Landscape

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Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 ven...
1 comment:
Monday, January 06, 2014

BrightInfo: Content Recommendations Made Simple

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I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d sta...
Monday, December 16, 2013

4 Marketing Tech Trends To Watch in 2014

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I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round.  But I pulled to...
1 comment:
Friday, December 13, 2013

Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data

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Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set ...
Tuesday, December 10, 2013

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

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I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge...
Friday, December 06, 2013

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

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As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform . Of course, this is partly be...
Wednesday, November 27, 2013

Aginity Puts a Customer Data Platform on an Analytical Appliance

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When your only tool is a hammer, everything looks like a nail.  I’ve been illustrating the point recently by asking whether every system I ...
Friday, November 22, 2013

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

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I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for gee...
6 comments:
Friday, November 15, 2013

ReachLocal Provides Turn-Key Lead Management for Small Business

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There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta . This is an enticingly...
Friday, November 08, 2013

Gainsight Gives Customer Success Managers a Database of Their Own

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I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a un...
1 comment:
Friday, November 01, 2013

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

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There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation sy...
Tuesday, October 22, 2013

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

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Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is an...
7 comments:
Tuesday, October 15, 2013

Marketing Automation's Unhappy Users: Trouble in Paradise?

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As I mentioned in last week's post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presente...
7 comments: