Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Monday, March 30, 2009

OfficeAutoPilot: Simple, Powerful, Low Cost Demand Generation for Small Business

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My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly st...

4 comments:

Friday, March 27, 2009

Webinar April 2: Does On-Demand Business Intelligence Make Sense?

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I just realized I hadn't mentioned this upcoming Webinar in the blog. It's on April 2 at 2 p.m. Eastern. I'll be talking about ...

Thursday, March 26, 2009

Multi-Step Campaign Interfaces: A Quick Vendor Survey

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If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showi...

5 comments:

Wednesday, March 25, 2009

Act-On Software Adds Webinar Integration to Small Business Demand Generation

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Summary: Act-On Software provides a solid set of demand generation features at a small business price. This review was revised in May, 201...

1 comment:

Should Demand Generation and Sales Automation Be Separate Systems?

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I’ve been focusing (obsessing?) recently on the idea that the boundaries between marketing and sales are breaking down because leads now int...

4 comments:

Wednesday, March 18, 2009

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

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I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their ...

Tuesday, March 10, 2009

Notes from SAS Analyst Conference

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I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confid...

Thursday, March 05, 2009

Demand Generation Usability Scores - Part 4

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I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. As a ...

Wednesday, March 04, 2009

Demand Generation Usability Scores - Part 3

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Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback....

Tuesday, March 03, 2009

Demand Generation Usability Scores - Part 2

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Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Y...

2 comments:

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About Me

David Raab: David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.

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