Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Showing posts with label manticore technology. Show all posts

Wednesday, July 28, 2010

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

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Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative ...

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Wednesday, November 19, 2008

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

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As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems . ...

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David Raab: David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.

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