Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Showing posts with label b2c marketing automation vendors. Show all posts
Showing posts with label b2c marketing automation vendors. Show all posts
Wednesday, September 28, 2011

List of Mid-Tier Business-to-Consumer Marketing Automation Systems

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The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen...
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David Raab
David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.
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