Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Showing posts with label affiliate marketing. Show all posts
Showing posts with label affiliate marketing. Show all posts
Monday, August 22, 2011

Affiliate Summit East: How to Stand Out in a Crowded Market

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I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven...
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David Raab
David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.
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