Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Showing posts with label Europe. Show all posts

Monday, March 09, 2020

Reflections on the CDP Revolution in France (and the Rest of Europe)

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The CDP Institute just published a report on the CDP Industry in Europe (download here ). This was based primarily on the global Industry ...

Saturday, January 12, 2019

What's Different About European CDPs?

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For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendo...

Sunday, March 04, 2018

State of Customer Data Platforms in Europe

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The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amst...

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About Me

David Raab: David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.

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