Monday, December 19, 2016

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

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About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices...
Wednesday, December 14, 2016

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

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BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation a...
Thursday, December 08, 2016

Can Customer Data Platforms Make Decisions? Discuss.

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I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide custom...
Wednesday, November 30, 2016

3 Insights to Help Build Your Unified Customer Database

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The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation ...
Friday, November 25, 2016

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

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My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In ...
3 comments:
Monday, November 14, 2016

HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

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HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-con...
1 comment:
Wednesday, November 09, 2016

ActionIQ Merges Customer Data Without Reformatting

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One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on sim...
Thursday, November 03, 2016

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

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Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State ...
Friday, October 28, 2016

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

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I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at th...
Wednesday, October 26, 2016

Survey on Customer Data Management - Please Help!

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I'm working with MarTech Advisor on a survey to understand the state of customer data management.  If you have five minutes or so, could...
Thursday, October 20, 2016

Hull.io Offers A Customer Data Platform for B2B Marketers

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The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to busine...
Friday, October 14, 2016

Datorama Applies Machine Intelligence to Speed Marketing Analytics

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As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which ...
Tuesday, October 04, 2016

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

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If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking...
Friday, September 30, 2016

Reltio Makes Enterprise Data Usable, and Then Uses It

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I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits rig...
Monday, September 19, 2016

History of Marketing Technology and What's Special about Journey Orchestration

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I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the au...