Monday, May 18, 2026

The Best Martech Stack Is The One That Fits Your Needs

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Few quests are as hopeless as trying to restore the meaning of a term whose use has changed over time. I’m not talking (for once) about Cus...
Thursday, May 14, 2026

System Selection Isn't About Features Anymore

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I recently explored rebuilding the CDP Institute’s venerable RFP Generator with a vibe coding platform. The project was a success – Replit...
Thursday, April 09, 2026

Can AI Break the Hype Cycle?

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Generative AI and its agentic offspring may be foundational technologies, but they are still following the normal technology hype cycle: exc...
Monday, December 15, 2025

What Comes After the Composable CDP?

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For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...
Friday, December 12, 2025

Fitting Agents into the Sales and Marketing Mix

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Much has been written recently about how marketing and sales processes change when human buyers and sellers are replaced by buyer and seller...
Friday, November 14, 2025

Let's Debate CDP Functions, Not Definitions

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What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP user...
Sunday, November 02, 2025

Why Agentic Campaigns Are Not The Future of Marketing

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My last post , presenting ChatGPT’s description of AI-based marketing, generated thought-provoking comments on LinkedIn . Key insights inclu...