tag:blogger.com,1999:blog-34368959.post8643288565895074609..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: MarTech Madness: Marketing Technology Managers Come Out to Play in San FranciscoDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-34368959.post-25871282346270610952016-03-30T09:56:12.038-04:002016-03-30T09:56:12.038-04:00I enjoyed your post, David.
I believe "user-...I enjoyed your post, David.<br /><br />I believe "user-tuned content" can be the Next Big Thing(NxBT)-- if the martech can overcome some difficult hurdles.<br /><br />You've talked about these issues, and I think your 3 D's below are instructive:<br /><br />- Data (ID management, real-time profiles, disparate sources, recognition, etc.)<br />- Decisions (multiple journeys, best actions from available actions, rules, etc.)<br />- Delivery (sequencing across multiple channels, testing, etc.)<br /><br />The extent and depth to which vendors can cover all 3 D's in a single product will move them closer to the NxBT.<br /><br />Thanks again for your post.<br /><br />Wilson Raj, SAS<br /><br /> Wilsonhttps://www.blogger.com/profile/02280095357107846396noreply@blogger.com