tag:blogger.com,1999:blog-34368959.post5419970735544217959..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Can CRM Add-Ons Replace Marketing Automation?David Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-48988760578916966292011-08-18T02:21:26.481-04:002011-08-18T02:21:26.481-04:00Excellent article David. From memory it is only Si...Excellent article David. From memory it is only Siebel and SAP CRM systems that have been able to marry the sophisticated segmentation and marketing automation capabilities with their end-to-end CRM system. And as you mentioned, that is due to them being able to extract data from their transactional data model into a more-summarized one, which is vital if campaign management is to work properly.Alexhttps://www.blogger.com/profile/02020879306519798586noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-17197220905718488612011-08-17T10:12:12.305-04:002011-08-17T10:12:12.305-04:00It is more likely they will merge into something n...It is more likely they will merge into something new...<br />We are in the midst of the cloud revolution. Those of us brought up in a different era are worried about our songs not being a physical presence on our machine, but being in the cloud. Five years ago it was that CDs were physical and we didn't like them just being inside a machine. Mindsets move on.<br /><br />We have the same with data. In the old world it was something paper - held in our rolodex. That seems ludicrous now. Then it was in our CRM. Big lists of everyone we'd ever met, mostly incomplete, often duplicated and totally out of date. A dumb tool too - you only got out the names you put in.<br /><br />Wouldn't it have been more useful if your CRM said - you have three top companies in the oil and gas industry - here's the rest of the top ten. If it said - you need CEO, CFO and COO to sell your product but 30% of your data only has two of those and 50% only has one - so here's the rest.<br /><br />And wouldn't it be useful if it was just something your systems looked up as they needed to - accessing always on, up to date information. Much richer data too - not just name rank and phone number but their whole digital footprint. And with real connections - which company is owned by whom, what goes on in this location of this company and who works with who across the globe.<br /><br />That is 21st century data.Anonymoushttps://www.blogger.com/profile/07440328609156366738noreply@blogger.com