tag:blogger.com,1999:blog-34368959.post5261384789922172346..comments2024-03-14T04:20:55.807-04:00Comments on Customer Experience Matrix: New Marketing Automation Report: Venture Funding is Key to SuccessDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-34368959.post-46065792536441244132012-05-09T19:31:37.705-04:002012-05-09T19:31:37.705-04:00Hi Mr. Raab,
Very interesting analysis of Marketi...Hi Mr. Raab,<br /><br />Very interesting analysis of Marketing Automation vendors.<br /><br />This gives readers an un-bias look into the ranking of vendors.<br /><br />Thanks for all the information and I am sure businesses in the market will find this data most useful.<br /><br />Thanks,<br />Kareem GhanieAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34368959.post-76977156062537348722012-02-03T07:59:54.006-05:002012-02-03T07:59:54.006-05:00Hi John. We don't list ClickDimensions because...Hi John. We don't list ClickDimensions because it is more of an add-on than a separate product. The specific difference is that it doesn't maintain its own marketing database but works directly from the Microsoft CRM files. That's not a bad thing, but just puts it in a different class of system. I did review ClickDimensions in my blog -- see http://customerexperiencematrix.blogspot.com/2011/02/clickdimensions-offers-marketing.htmlDavid Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-53778926814420237722012-02-03T07:58:45.394-05:002012-02-03T07:58:45.394-05:00This comment has been removed by the author.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-31337418164512335062012-02-03T07:22:26.953-05:002012-02-03T07:22:26.953-05:00Hi David,
I don't believe we (ClickDimensions...Hi David,<br /><br />I don't believe we (ClickDimensions) are in your guide but, in the Microsoft CRM market, we are doing very well due to the fact that we are built into the Dynamics CRM solution as an xRM solution. Several hundred organizations use us including Microsoft, Volvo, Boston Red Sox, MTV Europe, Avanade, GAF, Children's Miracle Network and Australian Catholic University. Because we leverage the worldwide Microsoft CRM channel, nearly half our revenues come from outside the USA.<br /><br />We sell into what you refer to as the 'core' market and we were recently funded by Canal partners. We have doubled our employee count in the last 4 months. We're also the top ranked solution of any type (i.e. not just marketing) on Microsoft’s Dynamics Marketplace (i.e. their app exchange).<br /><br />I realize that as a Microsoft-only solution we may not seem to meet your guide’s criteria at this time. However, we are confident in the growth of the Microsoft CRM market and in our ability to continue to lead there. I look forward to staying in touch with you. Thanks,<br /><br />John Gravely<br />ClickDimensionsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-34368959.post-41315441822405043502012-02-02T18:23:46.130-05:002012-02-02T18:23:46.130-05:00To be clear, Silverpop is in the report. I exclud...To be clear, Silverpop is in the report. I excluded it and other 'enterprise' vendors from the blog analysis because the focus is on the B2B marketing automation segment.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-77305365874424604862012-02-02T17:58:52.336-05:002012-02-02T17:58:52.336-05:00David, I disagree with your decision to exclude Si...David, I disagree with your decision to exclude Silverpop from your analysis. The 4,000 brands currently benefiting from Silverpop’s marketing automation technology represent B2B companies, B2C companies and companies that market to both—in fact this is an area of tremendous growth, significantly contributing to our 25% growth in 2011. <br /><br />B2B? B2C? Today, it’s difficult to tell the difference. In fact, we don’t even track our customers this way. Think about it. Salary.com (a Silverpop customer), helps anyone looking for a job or hoping for a promotion (B2C). Salary.com also maintains close relationships with human resources departments evaluating compensation (B2B). YouSendIt (another Silverpop customer), has 30 million users both individuals and corporate accounts. Still not clicking? Think about Google. To stay in business, they need businesses to buy ads and consumers to click on them. So, B2B vs. B2C? It’s hard to tell—and I have a feeling all the vendors in this space who keep a close eye on their customer list would agree. The real question is: does it even matter? At the end of the day, regardless of who these companies are reaching and when—they are all reaching individuals who are in and out of multiple channels, multiple times each day. They want you less, but expect you to give them more. You have no choice but to be automated.<br /><br />We’re not shy about our numbers, we just want people to see the big picture. Regardless of the audiences they serve, nearly ALL of our customers are now using marketing automation features. The demand for these services is growing rapidly. And we believe that Silverpop is ahead of the market by enabling both B2B and B2C capabilities at a scale that makes us one of the largest marketing automation vendors in your analysis. To exclude us, is to exclude the direction of the marketplace. <br /><br />Is marketing automation a great tool to improve sales and marketing alignment? Absolutely. And we make that possible through key features such as multiple lead scoring models and progressive profiling. Does marketing automation provide clear and key insight into the buying cycle? Of course it does. Our customers take full advantage of the revenue reporting tools we provide them—designed to report on the full picture, from first inquiry all the way to the final sale. But marketing automation can do so much more. It improves the buyer experience by allowing companies to reach their audience where they are, all the time. It also helps improve the efficiency of the marketing department (regardless of what or to whom they are selling)—and who doesn’t want that! <br /><br />Does this philosophy mean Silverpop isn’t focused on marketing automation? Nothing could be further from the truth.<br /> <br />Bryan Brown @GetVision<br />Director Product Strategy<br />SilverpopAnonymoushttps://www.blogger.com/profile/04847445950750297481noreply@blogger.com