tag:blogger.com,1999:blog-34368959.post2387594048222988420..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Coremetrics Survey: Online Marketers Eager to Consolidate Data Across ChannelsDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-47901642411624433802010-03-13T09:04:49.905-05:002010-03-13T09:04:49.905-05:00Hi Mark,
I think Coremetrics has made the biggest ...Hi Mark,<br />I think Coremetrics has made the biggest point of talking about consolidated profiles, at least among Web analytics vendors. But pretty much all the major marketing automation vendors (Unica, Alterian, SAS, Teradata) have invested substantially in this area, as have some of the data providers (Acxiom, TARGUSinfo). But I don't think any one firm has truly separated itself from the pack.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-4388973680443299542010-03-13T08:13:51.546-05:002010-03-13T08:13:51.546-05:00David, agree that today leveraging this data when ...David, agree that today leveraging this data when it is so disjointed is a challenge. For most the effort won't be worth the return (at this time). But I see it as a potential opportunity if the vendors can get it right. By 'right' I mean providing the information in a way that makes the data easier to actionably consolidate. And this may not be entirely possible given the variables of anonymous/known participation, various platforms (mobile/desktop), and the way digital profiles (cookies and ip addresses, for example). <br /><br />For now, I see marketers attempting to string this information together by encouraging their audience to identify across channels. For example, encouraging your Twitter audience to participate in an offline meetup, where you have a chance to tie the Twitter handle to the person's contact information (tactics will vary based on audience, and B2B vs B2C).<br /><br />In your opinion is there "one to watch" as a leader in driving this vision of a consolidated data view, or has no vendor separated themselves from the pack at this time?Mark Hhttps://www.blogger.com/profile/09765406682132640441noreply@blogger.com