tag:blogger.com,1999:blog-34368959.post7197819805438325502..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Intuit / Salesforce.com Alliance Is No April Fool's JokeDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-62283231319934399102011-05-06T15:00:03.928-04:002011-05-06T15:00:03.928-04:00Hi Fred,
I agree that SFDC's goal is more lik...Hi Fred,<br /><br />I agree that SFDC's goal is more likely CRM than marketing automation. But if SFDC really listens to micro-business users, they will add marketing automation features because sales and marketing are done by the same person in a microbusiness. Once those features are added, SFDC will take them upmarket almost without attempting to. I don't think this is their plan, but it could be an unintended consequence.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-81342500979649131612011-05-06T10:10:21.548-04:002011-05-06T10:10:21.548-04:00Hi David,
I thought I would start the conversatio...Hi David,<br /><br />I thought I would start the conversation on this one.<br /><br />SFDC has many levels of capabilities, and I would guess that for the Intuit relationship, they would use their lower (lowest?) price version, which won't have much beyond email marketing, and even then in low volumes. <br /><br />My guess is that SFDC wants to become the CRM platform for small biz, (which doesn't mean the MA platform), and before someone else did. It counters Netsuite as well.<br /><br />I think also that the greater value in the association is for Intuit to counter Microsoft Dynamics (which has CRM too) and to grow into the larger small biz segment, which SFDC has some market share.Fredhttps://www.blogger.com/profile/15642222609759875145noreply@blogger.com