tag:blogger.com,1999:blog-34368959.post604059279281284758..comments2024-03-14T04:20:55.807-04:00Comments on Customer Experience Matrix: Marketo Spark Targets Small Business Marketing AutomationDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-62450554346763288142011-10-12T12:48:27.542-04:002011-10-12T12:48:27.542-04:00David,
Glad to see your take on this announcemen...David,<br /> <br />Glad to see your take on this announcement. It’s spot on that all the MA vendors serve distinct audiences. This move by Marketo is chance for them to address the needs of lower end of mid-size businesses.<br /> <br />I wonder how Spark truly addresses the needs of businesses with fewer than 25 employees. At $10k annually, and add to that Salesforce at another $8k means most small businesses will find it cost-prohibitive given their limited marketing budgets.<br /> <br />We’re glad to see continued innovation and excitement in this emerging category of marketing automation. We remember a time years ago when we were the first in the space for small businesses and no one was talking about marketing automation. Boy the times are changing. And that’s good for businesses, small and large.<br /> <br />Greg Head<br />Chief Marketing Officer, Infusionsoft<br />@GregHeadAZGreg Headhttps://www.blogger.com/profile/10808427231909112148noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-38678483876995729502011-10-11T22:52:57.199-04:002011-10-11T22:52:57.199-04:00I wonder if this plan is available to current clie...I wonder if this plan is available to current clients. If so, it would seem to cannibalize a lot of business. If not, I imagine folks who just recently signed up for SMB with a year contract will not be happy. <br /><br />Disclosure: I work for Pardot, one of the competitors named in the post.Adam Blitzerhttps://www.blogger.com/profile/07919899935856185366noreply@blogger.com