tag:blogger.com,1999:blog-34368959.post6017792632974141857..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Customer Data Platforms: My New Whitepaper Explains the ExcitementDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-9550532746826021612013-05-26T11:13:31.585-04:002013-05-26T11:13:31.585-04:00I agree and share your excitation. It's a new ...I agree and share your excitation. It's a new category between the Data Discovery Analytics estimated to represent $1.1 billion in 2013 (Gartner) and CRM / Customer Experience Management or Marketing Automation.<br /><br />Analytics / Business Intelligence (BI) is the necessary element that unify CRM and keep it in context. <br />Technology will enable to contextually adapt customer experiences based on user segment, browsing behavior, geography, device...<br /><br />The platform you describe should do user profiling to trigger 1:1 communications driving engagement. It's the next revolution for the CRM industry. Traditional CRM is about control vs. customer's empowerment. It’s now largely seen as a tool to automate internal functions (Sales pipeline, Marketing campaigns, Customer Support.<br /><br />There is a real need for an integrated ecosystem which enables the management and delivery of dynamic, targeted, consistent content, and service interactions across digitally enable consumer touch-points.Matthieu Dejardinshttps://www.blogger.com/profile/05505129836407634833noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-36815116187620285242013-05-26T11:10:01.583-04:002013-05-26T11:10:01.583-04:00I agree and share your excitation. It's a new ...I agree and share your excitation. It's a new category between the Data Discovery Analytics estimated to represent $1.1 billion in 2013 (Gartner) and CRM / Customer Experience Management or Marketing Automation.<br />Analytics / Business Intelligence (BI) is the necessary element that unify CRM and keep it in context. <br />Technology will enable to contextually adapt customer experiences based on user segment, browsing behavior, geography, device...<br />The platform you describe should do user profiling to trigger 1:1 communications driving engagement. It's the next revolution for the CRM industry. Traditional CRM is about control vs. customer's empowerment. It’s now largely seen as a tool to automate internal functions (Sales pipeline, Marketing campaigns, Customer Support.<br />There is a real need for an integrated ecosystem which enables the management and delivery of dynamic, targeted, consistent content, and service interactions across digitally enable consumer touchpoints.Matthieu Dejardinshttps://www.blogger.com/profile/05505129836407634833noreply@blogger.com