tag:blogger.com,1999:blog-34368959.post58513516954495497..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: B2B Marketing Automation Growth Slowed In First Half of 2011David Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-34368959.post-22837544263957598412011-11-02T10:45:55.933-04:002011-11-02T10:45:55.933-04:00I have to believe that many MA vendor prospects re...I have to believe that many MA vendor prospects realize the value of the technology but due to a lack of both people and process will stay prospects for the foreseeable future. While salesforce.com is a sophisticated product with a simple interface that can be used by nearly anyone in the organization, marketing automation requires a specialized skillset not currently resident at most organizations.<br />Dumbing down these tools is an unlikely move given just how much they need to do to be effective (email, microsites, social, direct, etc.). <br /><br />This will probably be a direct sales barrier for most vendors which is why the agency and consulting channels are still so strong.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34368959.post-33191380581587785502011-07-29T10:49:45.621-04:002011-07-29T10:49:45.621-04:00Great post and data, David. But there may be a cou...Great post and data, David. But there may be a couple of factors at work.<br /><br />1) It's harder to put up big percentages when you are big.<br />2) No one is immune to the crappy economy. How do we invest in marketing automation when we are laying off thousands?<br /><br />Jeff Ogden<br />Find New Customers<br />http://www.findnewcustomers.comJeff Ogdenhttps://www.blogger.com/profile/09750859649433162159noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-2249977298851249202011-07-29T10:47:35.864-04:002011-07-29T10:47:35.864-04:00Very interesting data, David. I also wonder if the...Very interesting data, David. I also wonder if the terrible economy is catching up with the industry a bit. Hard to invest in software when you are laying off thousands.<br /><br />Jeff OgdenJeff Ogdenhttps://www.blogger.com/profile/09750859649433162159noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-4339857484281628402011-07-12T19:10:21.164-04:002011-07-12T19:10:21.164-04:00Yes, that's how the math works. But the numbe...Yes, that's how the math works. But the number added seems to have fallen slightly as well. Many observers, vendors, and investors had expected those to rise quickly as marketing automation "crosses the chasm" to mainstream buyers. If they don't, then the industry will take a very long time to reach full penetration. <br /><br />For Salesforce.com customer history, see http://bit.ly/rsVGBC<br /><br />How long? Well, assume that current figure of roughly 18,000 installations represents 10% penetration, meaning there are another 162,000 companies yet to buy. If the total grows by 6,000 per year, it takes 12 more years to reach 50% penetration and 27 years to reach full penetration. <br /><br />To look at it another way: Salesforce.com grew its customer count by 53% in its fourth year, and an average 40% per year since then. If the marketing automation industry only added 6,000 customers per year for the next seven years, it would grow just 19% per year. Over seven years, that's a difference of growing 333% vs. 1061%. Investors hoping that marketing automation will be "the next Salesforce.com" must certainly hope whatever company they back does more than add a flat number of customers each year.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-25685584577112096202011-07-12T11:08:43.021-04:002011-07-12T11:08:43.021-04:00I've noticed a dramatic decline in the number ...I've noticed a dramatic decline in the number of articles coming through my Google Alert for 'Marketing Automation' over a similar period. However it might be down to maths. 1+1=2 = 100% increase. Then 2+1=3 = 50% increase. Same number of systems sold, but more already installed.Markhttps://www.blogger.com/profile/10425075273521569419noreply@blogger.com