tag:blogger.com,1999:blog-34368959.post5767806956253376240..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Marketing attribution systems: a quick look at the optionsDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-34368959.post-80405822723023218852016-09-08T13:42:22.569-04:002016-09-08T13:42:22.569-04:00Thanks for helping to get the ball rolling on mark...Thanks for helping to get the ball rolling on marketing attribution. I have been an enterprise marketer for 20+ years now and have needed attribution the entire time! Only recently does it seem there are solutions that will truly help. Full disclosure: I know run a marketing attribution company called LeadsRx.<br /><br />We're seeing a nice uptick in the number of marketers looking for attribution help, and there are even job titles with "attribution" in them. It's so important to look at more than just counts of clicks and truly understand which marketing programs are resulting in conversions. The vendor flurry will continue for sure as you point out... all good in terms of pushing the technology forward!Alan S. "AJ" Brownhttps://www.blogger.com/profile/18042881302075104059noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-72768659530959424972016-02-16T08:27:46.350-05:002016-02-16T08:27:46.350-05:00Angélica, it would be helpful to know what company...Angélica, it would be helpful to know what company you are with.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-36630086341999956962016-02-16T05:30:26.777-05:002016-02-16T05:30:26.777-05:00Hi Mr Raab
Thank you for mentioning us in your po...Hi Mr Raab<br /><br />Thank you for mentioning us in your post. As you might know, we are a young company which goal is to make online marketing tasks easier for marketers. Using our own Attribution Model we aim to increase revenue while automating tasks as well as shortening the customer journey. We take into consideration cross domain and cross device interactions as well as offline conversions. What makes our attribution model unique is that we do not use conventional models such as last-click, instead, we aim to see the influence between channels in a very unique way.<br /><br />Please do not hesitate to contact us If you would like to know more about our tool. <br /><br /><br />Yours sincerely,Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34368959.post-61141171764534713322016-02-08T09:36:11.419-05:002016-02-08T09:36:11.419-05:00Thanks Janos. You are correct about the costs of ...Thanks Janos. You are correct about the costs of those tools. I'll be interested to learn more about AdTriba. David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-31757715985078108162016-02-08T09:21:07.289-05:002016-02-08T09:21:07.289-05:00Most of the solutions listed cater to larger adver...Most of the solutions listed cater to larger advertisers with millions in digital ad spend. To my knowledge Adometry, Convertro, VisualIQ, Abakus and Google Analytics Premium are all in the 6 figure range regarding yearly license fees. The costs of marketing attribution solutions are a key factor whether an advertiser will stick to last-click, any other kind of antiquated static/fractional attribution or switches to a dynamic, data-driven and algorithmic solution. At AdTriba (https://www.adtriba.com/) we make algorithmic attribution modelling available to smaller advertisers and SMBs due to our unique SaaS and self-service approach. In our standard package we only track clicks (no view throughs) and it starts at USD 200. There’s a free-forever version, which only attributes at the channel level. We I’d be thrilled to get your feedback on our approach.Anonymoushttps://www.blogger.com/profile/05428172986579149713noreply@blogger.com