tag:blogger.com,1999:blog-34368959.post5496644836499776612..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Lots of Vendors Can Help You Find Leads on the WebDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-34368959.post-47338945623421495862014-09-02T14:57:14.412-04:002014-09-02T14:57:14.412-04:00Hi Freejung,
Most of the vendors are trying to exp...Hi Freejung,<br />Most of the vendors are trying to expand their positioning beyond "predictive lead scoring" to "predictive marketing" or something similar. I agree there's a big difference between enhancing the client's existing list and supplying new names. But that's more a business model than a technology issue: anyone who can pull down Web and other public data on names provided by the client can also pull down similar data on new names. There's a perception that providing prospect names is a less valuable business model than providing predictive models, so many vendors have tended to shy away from it.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-26688001400216384902014-09-02T14:10:57.611-04:002014-09-02T14:10:57.611-04:00David, I think you're exactly right in identif...David, I think you're exactly right in identifying this emerging market, but it's a bit confusing because the vendors you list are becoming known for "predictive lead scoring" which is similar to what you're talking about, but focused on scoring existing and inbound leads rather than on prospecting for new leads. Mintigo and Leadspace seem to be focused on this in a way Lattice, Infer and Fliptop are not.<br /><br />The capability you're talking about is different from Predictive Lead Scoring but doesn't seem to have a unique name yet - maybe we could call it "Predictive Prospecting?"freejunghttps://www.blogger.com/profile/05001562831391181370noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-12966409834275853372014-08-26T18:07:11.415-04:002014-08-26T18:07:11.415-04:00David, as always you have your finger on the pulse...David, as always you have your finger on the pulse of the industry. Your research, descriptions and differentiations are very helpful.Anonymoushttps://www.blogger.com/profile/02640204611598858366noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-20855600138080058972014-08-15T12:56:39.947-04:002014-08-15T12:56:39.947-04:00Hmm, I guess my post didn't do a very good job...Hmm, I guess my post didn't do a very good job if you don't see the difference. It's one thing to monitor social channels for people who are actively discussing something that suggests they'd be interested in your product. It's quite different to track every company in the world, build a profile of their industry, major corporate events, and technologies, and infer from that when those companies might be interested in your product. Social is the only signal in the first case and one of many signals in the latter. A product like Insightpool is useful for promoting your firm's social presence; any leads for immediate sales opportunities are almost incidental. The products I described in this article are all about finding sales opportunities. Both types of product are useful, but they are clearly different.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-10375811896369405962014-08-15T12:33:34.971-04:002014-08-15T12:33:34.971-04:00But they also give you contact info many of the na...But they also give you contact info many of the names they give you, including their social profile.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-34368959.post-69405376280560989762014-08-15T12:23:22.301-04:002014-08-15T12:23:22.301-04:00Hi Alisa. I'm not familiar with Insightpool. ...Hi Alisa. I'm not familiar with Insightpool. A quick look at their Web site shows they're about driving social media engagement with influencers and other targeted audiences. Good stuff but different from the focus of the vendors on this list.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-24909144933551393222014-08-15T11:03:33.492-04:002014-08-15T11:03:33.492-04:00David - thanks for the post and list of companies....David - thanks for the post and list of companies. I keep hearing about new ones too and this helps to narrow it a bit. Yesterday I had a pitch from Insightpool and was curious if you'd heard of them or if you plan on reviewing their solution?Anonymousnoreply@blogger.com