tag:blogger.com,1999:blog-34368959.post5320803554880122889..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)David Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-34368959.post-49822085825920100142011-01-21T22:10:40.669-05:002011-01-21T22:10:40.669-05:00I am not a marketer but a small business owner tha...I am not a marketer but a small business owner that chose my demand gen software due to user interface, it is much more complex than I can use but I at least get the flow better than some of the other vendors I looked at.Unknownhttps://www.blogger.com/profile/12868986677042842443noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-65598405734972576742011-01-12T07:32:17.268-05:002011-01-12T07:32:17.268-05:00I totally agree Steve. Small businesses also need...I totally agree Steve. Small businesses also need systems with a broader scope because the same person will be doing different jobs -- email, Web analytics, search ads, maybe even sales and customer service -- that would be split among different people at a larger firm. Learning multiple systems and switching among them all day long would be brutal. Of course, the functionality doesn't need to be as deep.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-85243390183916681962011-01-12T01:02:08.950-05:002011-01-12T01:02:08.950-05:00Great stuff, David. I've been chewing on it a...Great stuff, David. I've been chewing on it a couple of weeks. <br /><br />One early pop-out was that in my experience, Usability takes on different importance at different company size bands. It makes sense when you realize that larger companies employ demand gen specialists, people who can learn more complex interfaces because they have such a focused job role within their organization. On the contrary, small businesses often employ marketing generalists, people for whom UI may be of paramount importance (or perhaps secondary to price), since a more difficult to use system won't see the adoption that a simpler one will.<br /><br />Thanks for the food for thought.Anonymousnoreply@blogger.com