tag:blogger.com,1999:blog-34368959.post381902778570197634..comments2024-03-14T04:20:55.807-04:00Comments on Customer Experience Matrix: Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.David Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-77892347882059738722013-10-28T15:08:51.684-04:002013-10-28T15:08:51.684-04:00Hi Marcia. I really wonder whether the problem is...Hi Marcia. I really wonder whether the problem is that the solutions are hard to use, or that companies don't make all the other changes in processes, content creation, program design, etc., that they need to be effective. Easier is always better, I guess, but even if you could snap your fingers (or hire an agency to do the work), the other requirements would remain.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-5392517389822547182013-10-28T14:40:39.575-04:002013-10-28T14:40:39.575-04:00Interesting findings. I think what this data real...Interesting findings. I think what this data really tells us is that the marketing automation industry - which is 10 years old - is ripe for disruption. The dominant players are too hard to use, require dedicated administrators and/or an investment in expensive consultants, and simply don't delivery the benefits promised. Every day we talk with folks who are fed up with their existing marketing automation solution and aren't going to take any more. As an industry, we can and must do better - by building products that feel like consumer products and make building landing pages and even the most complex automated campaign trivially easy.Anonymousnoreply@blogger.com