tag:blogger.com,1999:blog-34368959.post3316759285170803354..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: My List of Demand Generation Vendors and Their Target CustomersDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-34368959.post-76345008982466887082013-02-11T04:27:21.701-05:002013-02-11T04:27:21.701-05:00Leadsberry would also be a good option in the Smal...<b>Leadsberry</b> would also be a good option in the Small/Mid-Size category:<br /><br />http://www.leadsberry.com/Elvinhttps://www.blogger.com/profile/14053455725492065793noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-18004275942896291932010-05-19T11:55:35.597-04:002010-05-19T11:55:35.597-04:00great discussions. do any of these solutions inte...great discussions. do any of these solutions integrate with a yahoo store? If not, would someone recommend one that does integrate well with a yahoo store? thanks in advance.<br /><br />Cheers,<br /><br />-Kiril<br /><br />http://www.bigskinny.netGym1https://www.blogger.com/profile/15716902289353685038noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-68512139752388639772009-11-29T16:23:07.214-05:002009-11-29T16:23:07.214-05:00As always, David, this is a great resource for B2B...As always, David, this is a great resource for B2B marketers. Thanks for this breakout (and thanks for the B2B Marketing University plug).<br /><br />My additional thoughts here: If this is one axis of analysis, the other two critical axes I would add are: 1.) whether a given platform has the right interface and combination of channels and logic management to serve as the 'center' of all of your B2B marketing activity management and 2.) whether a given platform integrates with your CRM and other critical prospect/customer data assets.<br /><br />On point one, I think the ultimate goal here is for your automation platform to not be a side show to your demand generation process ... it should manage your demand generation, moving opportunities from as far upstream as possible to eventual sales hand-off. So you want to make sure your platform has the right combination of capabilities to actually do this for your organization. <br /><br />On point two, automation and CRM are more integral than ever. So you want to make sure that your system has full integration into whatever CRM you are using, including helping sales get better insight into what type of marketing has occurred upstream before they begin working on an opportunity and how they can best manage continuity of dialogue with this buyer.<br /><br />When it comes to the mosaic that is the marketing automation marketplace, I think that these are the two other pieces that determine whether a platform is the right fit for a B2B marketing organization.<br /><br />Adam Needles<br />B2B Marketing Evangelist<br />Silverpop<br /><br />Twitter: @abneedles<br />Blog: http://www.silverpop.com/blogs/demand-generation/Adam B. Needleshttps://www.blogger.com/profile/09309263222175420938noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-6585871823120378702009-11-25T16:13:12.234-05:002009-11-25T16:13:12.234-05:00Good and comprehensive list of vendors, David. Th...Good and comprehensive list of vendors, David. Thanks for posting it.<br /><br />I still think that no matter which you choose (And Find Customers uses Genoo), you still need remarkable content and rock-solid processes. Too many businesses think buying software drives lead generation. It simply does not.<br /><br />Thanks David.<br /><br />Jeff Ogden, President<br />Find New Customers<br /><a rel="nofollow" rel="nofollow">www.findnewcustomers.net</a>Jeff Ogdenhttps://www.blogger.com/profile/09750859649433162159noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-34902716881264588572009-11-25T15:38:18.664-05:002009-11-25T15:38:18.664-05:00You're quite right Jeff. I've added it to...You're quite right Jeff. I've added it to the list.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-90550383904312071612009-11-25T15:11:36.058-05:002009-11-25T15:11:36.058-05:00Aprimo's Marketing Studio product line would a...Aprimo's Marketing Studio product line would also be a good option in the mid/large category:<br /><br />http://www.marketingstudio.com <br /><br />David's initial review:<br />http://customerexperiencematrix.blogspot.com/2009/08/aprimo-marketing-studio-expands-scope.htmlJeffBakerhttps://www.blogger.com/profile/15233509725090830096noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-2432753988121536562009-11-22T11:06:26.487-05:002009-11-22T11:06:26.487-05:00I'd encourage everyone to think about "De...I'd encourage everyone to think about "Demand Generation" vendors as companies that offer you the ability to get found by more potential customers and convert more of them into leads and sales. Most of the systems on this list do the second thing (convert your leads database into customers) but do NOT do the first one (attract more leads to your company). And getting more new leads is generally the biggest challenge for companies of all sizes except large/enterprise.<br /><br />In the past 6 months, HubSpot has added lead nurturing, social media monitoring, automatic closed loop campaign analytics, and a whole bunch of other functionality to the 1,800+ companies using our software. Even though we're not "on the list" I'd encourage people to take a look, especially because many companies on the list have under 100 customers. To me, the vote that counts the most is market adoption, and I think we're one of the top leaders on that important metric.Mike Volpe - HubSpothttps://www.blogger.com/profile/08706384670649652751noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-24205652134736643252009-11-20T12:21:15.814-05:002009-11-20T12:21:15.814-05:00I've reviewed Hubspot at http://customerexperi...I've reviewed Hubspot at http://customerexperiencematrix.blogspot.com/2009/07/hubspot-offers-small-business-marketers.html . But so far I don't think they qualify as a demand generation platform, so I feel it's best to leave them off of this list -- people are confused enough!David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-82942691745348740882009-11-20T12:17:13.122-05:002009-11-20T12:17:13.122-05:00Hi David,
great work and a valuable list. I would...Hi David,<br /><br />great work and a valuable list. I would suggest to ad Hubspot (www.hubspot.com) as a solution for small businesses to it. It is not a typical marketing automation software and still lags email and the nurturing part. On the other hand it offers a great value with landingpages, great SEO tools, blogging, lead management, etc. that enable small businesses to increase their number of inbound leads.smarketerhttps://www.blogger.com/profile/04633727010182482521noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-7573186830793233462009-11-20T01:42:58.767-05:002009-11-20T01:42:58.767-05:00David, I've been looking for this list! Thank ...David, I've been looking for this list! Thank you for the compilation! As a Swiftpage Gold Consultant, I respectfully offer the Swiftpage/ACT! Software integration as the new best solution for small businesses marketing automation. An entrepreneur can easily launch and manage complex drip marketing campaigns for approx $70/mo (1,000 email sends/day) + a one-time software license of $349. Just can't beat this price/value combo. Want to see/try a demo? I'll set you up with top brass at Sage.Unknownhttps://www.blogger.com/profile/01421895179642912366noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-2898924586465793112009-11-19T14:03:53.602-05:002009-11-19T14:03:53.602-05:00Hi David,
I think whoever posted from ActiveConver...Hi David,<br />I think whoever posted from ActiveConversion/FoundPages is concerned more with the category being used. Perhaps SMB or SME should be used rather than Small? You're right that we don't really compete with the vendors in your Small/Mid-sized category.<br />Regards, Fred.Fredhttps://www.blogger.com/profile/15642222609759875145noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-56545273119097022952009-11-19T12:07:50.841-05:002009-11-19T12:07:50.841-05:00Thanks David,
Genius.com also has a version, Geniu...Thanks David,<br />Genius.com also has a version, Genius Pro Email Marketing starting at about $1000 per month (unlimited email. Here's a link to our <a href="http://www.genius.com/products/" rel="nofollow">product descriptions and comparison</a>.<br /><br />Scott Mersysmersyhttps://www.blogger.com/profile/08931900632076529747noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-20117142396014944152009-11-18T20:04:21.826-05:002009-11-18T20:04:21.826-05:00Ah, somehow I always put ActiveConversion where th...Ah, somehow I always put ActiveConversion where they don't belong. But I think they still don't do the email themselves; i.e., you work through Vertical Response, Constant Contact, etc., and pay them extra. I wouldn't consider them competitors of the firms in the Small/Mid-Sized category but am happy to hear otherwise. I know FoundPages is the parent/sister company of ActiveConversion: do you speak for them directly?David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-14693282238246998752009-11-18T19:47:31.504-05:002009-11-18T19:47:31.504-05:00Great chart. FYI ActiveConversion does include dr...Great chart. FYI ActiveConversion does include drip nurture emailing in its monthly cost. Also I'd they fit more in the small/mid-sized category than the small category based on their customer list.FoundPageshttps://www.blogger.com/profile/17687517485974025471noreply@blogger.com