tag:blogger.com,1999:blog-34368959.post2334699500731902306..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing AutomationDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-34368959.post-91562867373706624042009-08-24T13:46:57.147-04:002009-08-24T13:46:57.147-04:00Very interesting technology here David. Commenting...Very interesting technology here David. Commenting more on your "*" thoughts. I think that you are dead on, Social Media is another marketing channel that needs to somehow be incorporated into the marketing database. Understanding your customers network, and who they influence, can be a huge value from a marketing perspective. The key components, as I see them are: <br />- Network Size<br />- Activity (are they are reader or a poster)<br />- Key networks they are engaged with<br />- a social media score. <br /><br />These attributes can be used to target specific refer-a-friend types of communications to and they can track the efficacy of that effort within the database.Unknownhttps://www.blogger.com/profile/00184454129435282364noreply@blogger.com