tag:blogger.com,1999:blog-34368959.post1596201493210491387..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Seven Marketing Automation Myths to Ignore - Illustrated EditionDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-34368959.post-60657428382175579792014-12-12T16:11:42.965-05:002014-12-12T16:11:42.965-05:00Hi David,
I think there is another elephant in the...Hi David,<br />I think there is another elephant in the room. <br />Many "marketers" and those to whom they report have yet to recognise the value that can be dug out of the explosion of available marketing related data. <br />Marketing is still widely seen as a "creative" exercise, and a "black art". Many number phobic marketers are not in the slightest bit interested in removing that cloak of non accountability that still exists, despite the huge changes that have already occurred, and are still accelerating.Anonymoushttps://www.blogger.com/profile/04121771457273504469noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-35449019076591709182014-11-12T11:42:39.659-05:002014-11-12T11:42:39.659-05:00Thanks Chad. I agree that the "crawl, walk, ...Thanks Chad. I agree that the "crawl, walk, run" point is easily misconstrued. People do need to phase their deployment and start with the basics. I think where people get in trouble is if they just duplicate existing "batch and blast" email and expect to eventually add more advanced features without planning in advance.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-88936245677317469812014-11-12T07:35:14.157-05:002014-11-12T07:35:14.157-05:00From someone who was in the MA space for many year...From someone who was in the MA space for many years I enjoyed reading this. I also suggested the crawl, walk, run approach but I defined it differently as we suggeted basic automation to start and iterate on top of that. Chadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-23585821715769612172014-11-11T11:42:56.002-05:002014-11-11T11:42:56.002-05:00David: Good stuff as usual. I had my own list of ...David: Good stuff as usual. I had my own list of Marketing Automation myths a few months ago as well: https://www.outmarket.com/you-mon-tsang-marketing-automation-for-everyone-webinar-recap/<br /><br />Some of mine: <br />* Marketing Automation makes us robotic<br />* We'll need dedicated technical resources<br />* Marketing automation only processes leads<br /><br />I think one of the most important point you make is that the systems are all pretty different and that the choices one makes in the buying process will dictate satisfaction.<br /><br />Thanks,<br />You Mon Tsang<br />CEO, OutMarketYou Mon Tsanghttps://www.blogger.com/profile/13989819846724108677noreply@blogger.com