tag:blogger.com,1999:blog-34368959.post1483371023614720519..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the WayDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-34368959.post-85110361143350460702013-09-05T12:45:18.173-04:002013-09-05T12:45:18.173-04:00Hi Steve. The press and social media monitoring i...Hi Steve. The press and social media monitoring is probably the most unique feature of Vocus Marketing Suite. So if you don't find that interesting, it's probably not the right tool for you. Adwords is a certainly a good way to gather new leads. An alternative I've written about recently is the set of vendors who develop prospect lists from public signals -- Leadspace, InsideView, Mintigo, etc. If you already do a good job of finding new prospects and are more interested in scoring and nurturing them, then the "conventional" B2B marketing automtion vendors would be the place to look -- Pardot, Act-On, Net-Results, etc. would be cost-effective options. David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-82800650084720517072013-09-05T07:01:17.649-04:002013-09-05T07:01:17.649-04:00As a small B2B IT marketer, I am considering Vocus...As a small B2B IT marketer, I am considering Vocus. But nervous about committing to the one year contract and cost. I don't view social media the right medium for B2B marketing. With limited discretionary money, Google adwords seems the better investment. What are your thought?<br /><br />Steve G.<br />Boston, MAAnonymoushttps://www.blogger.com/profile/11491488499291914606noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-83857742621916781252013-07-17T11:41:50.741-04:002013-07-17T11:41:50.741-04:00Thanks Joseph. Vocus describes their approach as ...Thanks Joseph. Vocus describes their approach as moving from top of funnel (inbound, social) to mid-funnel (marketing automation). But viewing is as expanding from PR to other areas also makes sense. <br /><br />I quite agree that Vocus has potential to be a major industry force: 16,000 contracted clients and 120,000 transactional clients means they have access to a huge number of marketers once they have something to offer them. The trick will be making the initial purchase and deployment as easy as possible. I'm guessing the key thing is to replace the incumbent email provider with Vocus email (iContact) and then help clients use other marketing functions. That should work because it's relatively easy to change email providers but much harder to switch marketing automation providers: so clients can easily enter but not easily leave. There's a blog post in here somewhere.David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-51149704754074155382013-07-17T09:54:29.318-04:002013-07-17T09:54:29.318-04:00David,
Remember PeopleSoft? Their strategy: estab...David,<br /><br />Remember PeopleSoft? Their strategy: establish a presence in HR and move out from there. Apple? Establish a presense with designers and move out from there. Vocus? Establish a presence with PR and move out from there. I like Vocus...a lot...and their strategy makes significant sense as PR and Content slowly blur together. I was a bit disappointed with their last rev, but if they continue to build out competitively and add predictive, and market from PR, they will be a force.Anonymoushttps://www.blogger.com/profile/01932054605807159738noreply@blogger.com