tag:blogger.com,1999:blog-34368959.post1412874300512256680..comments2024-03-25T04:32:02.396-04:00Comments on Customer Experience Matrix: Adobe Marketing Cloud Marches Towards Martech and Adtech IntegrationDavid Raabhttp://www.blogger.com/profile/03489754392712536104noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-34368959.post-30065140968501677412015-03-26T07:08:17.811-04:002015-03-26T07:08:17.811-04:00Thanks Scott. I tried to make clear that the inte...Thanks Scott. I tried to make clear that the integration challenge is shared by all suites that are built through acquisition. My fundamental point was the buyers need to look carefully at the actual degree and nature of the integration provided by a vendor rather than assuming (as vendors often imply) that it is complete. They should also bear in mind that some products have been built organically rather than through acquisition, and are much more profoundly integrated as a result. This has a substantial impact on the effort needed to achieve integrated marketing goals. <br /><br />Regarding the time that Adobe has had to achieve integration -- they bought Omniture in 2009, Day Software in 2010, Demdex and Efficient Frontier in 2011, and Neolane in July 2013. But I think it's true that their integration efforts have accelerated greatly in the past 18 months.<br /><br />David Raabhttps://www.blogger.com/profile/03489754392712536104noreply@blogger.comtag:blogger.com,1999:blog-34368959.post-35608081263215152522015-03-26T03:33:04.726-04:002015-03-26T03:33:04.726-04:00Dave, I really normally like your points - you hav...Dave, I really normally like your points - you have the historical depth to judge. But I'd like to share some feedback as I think this post was wanting.<br /><br /> Instead of recognizing that Adobe has in last 18 months bought some fantastic area-specific apps/businesses (particularly Omniture) and is making steady progress on creating an integration layer, you are beating them up for it without mentioning that to have as "clean" as your "vision" in this short of time is totally unrealistic. you are also failing to mention any better solution (I don't know of any - Oracle, IBM are much worse off in in the product integration game.)Anonymoushttps://www.blogger.com/profile/05657272628625259086noreply@blogger.com