Customer Experience Matrix

This is the blog of David M. Raab, marketing technology consultant and analyst. Mr. Raab is founder and CEO of the Customer Data Platform Institute and Principal at Raab Associates Inc. All opinions here are his own. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers.

Sunday, May 11, 2025

Predicting the Future of AI-Based Customer Management: Lessons from Machine Tool Motors

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As someone who has spent his career tracking new technologies, I’ve long been fascinated by how those technologies spread over time. The st...

Tuesday, May 06, 2025

State of Martech Report: Customer Data Platforms Are Evolving, Not Dying

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Scott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...

Thursday, January 16, 2025

Rokt Buys mParticle

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mParticle announced yesterday it is being acquired by ecommerce offer personalization vendor Rokt for $300 million. It’s the third ac...

Thursday, January 09, 2025

CDP Lytics Bought By DXP Customerstack

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Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experie...

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About Me

David Raab: David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.

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