Webinar and White Paper on Marketing Measurement

Marketo yesterday released Winning the Marketing Measurement Marathon, a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer, which adds advanced reporting to their Revenue Cycle Analytics line. (See my August 3 post for more details on Revenue Cycle Analytics.)

I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Please join us.